Automate, Augment, or Keep Human

In today’s business world there are consistent talks about how AI, Artificial Intelligence, is going to take your job. There is the notion that AI can do everything that a human can do. I am here to correct that notion especially when it comes to client communication. AI is meant to be an impact multiplier, not a replacement entirely. When looking at AI for client communication I find it most effective to group tasks into three different categories, Automate, Augment, and Keep Human. In this post we will talk about how to decide what bucket each task should fall into by using the four-question test that I have developed as well as discuss how AI can fail us.